–Hello Bloggies and Bloggettes!
This may be my last blog for a little while, so lets get right to the point.
Remember a week or so ago when we talked about Big data? I want to dig a little deeper. For someone who is about to embark on a journey through the world of Magazine editing and marketing (yup, new job!), nothing stands out to me except this idea of big data. In the newspaper, magazine, radio, and TV world, every piece of content you produced should be based on your audience. What better way to narrow down the specifics than with Big Data?
This growing area of research and technology will increase revenue for a lot of companies, including the magazine business. Editions can focus articles and ads around the information they receive when their viewers continue to subscribe, in the end providing better content for their audiences.
Let me paint the picture for you. Imagine you as a company never being in the dark again about what your targeted audience is interested in, or the best way to reach and impact them. This is now possible because the act of big data is now doing this work for you, in turn you must follow suit in your marketing.
Big data is not going anywhere and can be extremely beneficial when used the correct way.
–until next time,
Taylor's 