–Hello Bloggies and Bloggettes!
Sooo, I’ve always been that person who thinks they have a FBI agent in their phone, looking through the webcam. Like, this is a serious thing for me. My agent tracks and suggests everything for me, most times before I even know it or have a chance to process what happened. But I guess I should use the correct term and call my agent Big Data. In my personal opinion, big data is an untouchable strategy used in many different areas of commerce.
But for today’s blog we’re going to focus on how this big boy plays a role when it comes to retail. I know we’ve all been there, you’re doing some harmless scrolling down a clothing website and the next time you’re on Instagram or Facebook an Ad for that same exact website pops up. That is Big Data everyone! These companies are using your shopping history to give you future “recommendations” to further your shopping experience.
Question. Is this okay? Or, is this too much? Some may love the convenience of shopping anywhere and all the time, while others may find it kind of creepy to have someone always tracking their wants and spending habits. For me, I think it’s an okay tactic however, when it’s used appropriately. Regardless how either side feels, Big Data is here and happening and we’ll have to adjust at some point.
–until next time,
Taylor's 